I like to envision that if the major social networks had high school personas, Facebook would be the popular jock, Twitter the gossip queen, and LinkedIn the straight-edged nerd. At first glance you might overlook the seemingly boring professional network, but to do so may cost your business several great benefits.
If you aren’t already, it’s time to get acquainted with this growing platform. According to a HubSpot study of over 5,000 businesses, LinkedIn was 277% more effective for lead generation than the other top social networks, Facebook and Twitter.
Here are 3 ways you can drive leads through LinkedIn.
What Your Peers Are Reading
With over 200 million users, LinkedIn makes it easy to reconnect with classmates, colleagues and more. Upon creating your account you will notice that LinkedIn offers suggestions of people from your professional industry and university network to connect with. By adding connections, you will find your network growing exponentially. Aim for at least 500 connections as a general rule of thumb. Don’t know 500 people? That’s okay. Conduct a LinkedIn search for groups related to your university, a company, a skill or profession, and you’ll find new and useful prospects to connect with.