The crash of 2008 rocked consumers. Four years later many of them are still reeling from the aftershocks. How can advisors combat the uncertainty?
On October 30, we held a webcast to discuss these issues. Besides myself, the talk included Mark Pruitt, CEO, president and founder of Strategic Estate Planning Services Inc., and Jeff Bucher, president and co-founder of Citizen Advisory Group.
If you missed the webcast, I urge you to check out an audio replay of it and/or you can download the slides from our discussion. You can find it on LifeHealthPro.com.
As I mentioned above, the crash of 2008 has had a lingering impact on consumers. Many are scared. Others are distrustful of financial institutions. What’s an annuity advisor to do?
That’s the $10,000 dollar question we’ve been asking since the crash occurred. In future installments, I’ll bring in more insight from both Mark Pruitt and Jeff Bucher. For today, I wanted to give you more background on what we’ve been doing at Senior Market Advisor and also encourage you to leave a comment below on what you’ve done to calm clients or send me an email at [email protected].
At SMA, what we’ve seen in talking with advisors and consumers is an opportunity for more coaching from advisors. We’ve also seen a logical move to more safety with investments. That makes sense when you think about it. Just in the last decade or so consumers have been burned time and again.