LIMRA’s Trends in Life Insurance study shocked people two years ago when it revealed that life insurance ownership had hit a 50-year low. Other studies since then indicate that the situation has only gotten worse. Here’s a look at just how big the life insurance ownership gap is getting, why consumers still aren’t purchasing and a few areas where agents could help.

(Also, be sure to take a look at Brian Anderson’s feature Combatting consumers’ life insurance apathy.)


Consumer Apathy Infographic