When a business posts on Facebook, that message reaches, on average, just 16 percent of the company’s fans. Don’t worry, though; business owners can reach a greater percentage … if they’re willing to pay. Facebook has recently started charging businesses anywhere from $5 to hundreds of dollars to “promote” a post to more of their business fans as well as friends of those fans. It’s a practice that has essentially lowered the value of a Facebook fan. 

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