Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards
ThinkAdvisor

Life Health > Life Insurance

Northwestern Mutual: Retirement planning a top driver for obtaining life insurance

X
Your article was successfully shared with the contacts you provided.

One in four Americans is incorporating life insurance into their retirement planning strategy according to results from a recent poll from Northwestern Mutual Life Insurance Company, Milwaukee, Wis. (Northwestern Mutual).

The poll, conducted online by Harris Interactive reported that retirement planning was the top reason that individuals 18 and up purchase life insurance. Marriage, traditionally a major reason for people to obtain coverage was still a prominent incentive with 32 percent of respondents purchasing life insurance once they are wed and another 22 percent purchasing coverage following the birth of child and 19 percent purchasing after coverage after buying a home.

Americans over 55 are the most likely to utilize life insurance as part of a retirement planning strategy. Twenty-five percent of respondents said that having enough money to live in retirement gives them the greatest peace of mind.

“Individuals have long recognized the importance of life insurance in terms of providing financial protection to loved ones in the event of their death. However, these new study results show that people of all ages are also leveraging the flexibility of permanent life insurance to help meet long term financial goals,” said David Simbro, senior vice president, life and annuity products at Northwestern Mutual. 


NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.