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Life and death, risk and investment, and surviving the Chicago Marathon

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The Chicago Marathon can create stories of record-breaking triumphs as well as heart-breaking losses. Racers from all over the world could walk away with $100,000 in prize money or be wheeled out on a stretcher. (Two runners have died during the race since 2007.) It’s a predicament that’s similar to business. You can risk jumping into the business race and wind up richer … or a whole lot poorer.