When Joe Duran mentions “big ideas,” he means it, something he implored attendees of MarketCounsel’s Member Summit 2012 to leave with and implement in their own practices.
The CEO of United Capital Financial Advisers said he and his firm have a relatively simple job, which he said “is to improve the world in which we live in.”
“I’m not that smart, but I’ve been fortunate to be out in front of a number of waves in which I’ve been able to capitalize,” Duran (left) began. “The first wave was commission to fee. The second wave, which is occurring now, is the shift from investment management to successful life planning; where we view our clients not as walking wallets, but as living, breathing human beings.”
His presentation, titled “The Consumer Revolution,” sought to explain the difference between evolution and revolution.
“During Abraham Lincoln’s lifetime, the world ‘shrank’ by a factor of 24,” he said. “Meaning the distance traveled in a day at the beginning of his life could be traveled in an hour by the end of his life.”
We’re experiencing this type of a revolution in technology today, he argued, and then some.
“When something like this happens, we can’t think about how we can simply be a little better. We have to be radically better and that involves change. In a revolution, a business must change and adapt, or it will die.”