When the media latches onto something, sometimes it’s a good idea to provide them the access they want to satisfy their curiosity so that they move onto another subject. This strategy worked for Sen. John McCain during his Keating Five controversies in the late 1980s and early ’90s. Mitt Romney conducted a series of television interviews to address his involvement in Bain Capital. However, Romney was unable to come up with a message that answered all the questions surrounding the controversy. In fact, the interviews seem to have done the exact opposite and instead whipped the political observers, voters and media into a further frenzy with a sizeable list of questions they would like answers to.

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