Do the meetings typically present you with ideas to improve your business, increase revenue or create efficiencies? Most conferences actually do bring ideas that will help improve your business. The key is having a plan for getting them home and actually implementing them.
Oftentimes, we return to the office with good intentions to get new initiatives started, but we are immediately immersed in day-to-day activities and anything new takes a back-burner position.
You are paying for the plane ticket, the hotel and, moreover, the time out of the office when you attend these meetings. This year, develop a plan of action in advance for fully implementing the best one or two ideas upon your return.