Jon Dressner, the chief creative officer at the Life and Health Insurance Foundation for Education (LIFE), has come up with a new way to tell young consumers about disability insurance: He’s produced a set of 11 Twitter-friendly bits of disability insurance information.
Twitter, a service that lets users spurt 140-character messages into cyberspace, is popular with young people, but it has been better known for posts about reality TV show stars’ restaurant choices than for serious information about financial services.
But insurers and producers have discovered that the employed young consumers who use Twitter tend to be more interested in the concept of protecting their income against illness or injury than they are to have income protection.
Dressner is hoping the Twitter-friendly disability information chunks he has posted on the LIFE site will give the agents, brokers, insurance company staffers and others participating in LIFE’s Disability Insurance Awareness Month campaign a simple way to increase awareness.
The campaign started Tuesday.