LPL Financial announced Wednesday that it is reshuffling its executive management team.
In what LPL Chairman and CEO Mark Casady says are actions designed to “better align management responsibilities to the changing needs of financial advisors and institutions, and to the dynamic growth opportunities available in the marketplace for financial services,” Robert Moore, LPL’s current CFO, has been named president and COO for LPL Financial effective May 1, replacing Esther Stearns; Stearns will now become CEO of a new LPL subsidiary, “LPL New Venture.”
Moore will remain CFO as LPL undertakes an executive search process to fill the role.
The New Venture subsidiary to be headed by Stearns will provide what LPL says are “a compelling set of services to advisors who are new to the industry and who are dedicated to serving the mass market, which the LPL believes is currently underserved by professional financial advice.”