In the age of the Internet, your opportunity to give a short summation of your job to pique the interest of potential customers can range anywhere from 140 characters to an elevator ride. The key to mastering the elevator pitch is adaptation. The key to adaptation is learning how to speak about your job. When asked, be specific with the job category and phrase the description on the problems you solve. Practice your pitch in your head, in front of the mirror or on camera, but be sure it’s simple, natural and in plain English. Give your pitch with confidence and always assume the other person will be interested no matter how obscure your job or company. And never forget that this is a conversation – ask questions and engage the other person, too.