Kapitall has done it again. The stock strategy company that came up with the Harry Potter Index has taken a look at the possibilities of the blockbuster The Hunger Games, starring Jennifer Lawrence, and put together a list of companies likely to profit from their association with the film or its parent book for the Hunger Games Index. The movie, which was released March 23, grossed a whopping $155 million in it’s opening weekend.
The dystopian future of the Games, the vision of author Suzanne Collins, pits teens against one another in a fight-to-the-death televised spectacle orchestrated to provide the audience with its ration of bread and circuses. Each company associated with the books and movie(s) hopes you’ll find that dark vision a compelling one, so that you and many others will help their investments pay off.
Although the world depicted in the books and movie is anything but a booster for capitalism, the index may very well be. Here are the six companies Kapitall says will benefit most from the hype.
1. Scholastic Corp.
Exclusive U.S. publisher of the Hunger Games trilogy (The Hunger Games, Catching Fire, Mockingjay), Scholastic (SCHL) also saw its fortunes rise as if by magic with Harry Potter and his friends. Since book series sales generally rise with movie releases, Scholastic looks to be about to receive a gift from its sponsors.
2. Amazon.com Inc.
The Web bookseller Amazon (AMZN), and seller of just about everything else in the world as well, looks poised for massive traffic and sales if the movie is as big a hit as anticipated. (And, of course, once the movie hits DVD release, there will be another upsurge—this time in both books and movies.)
3. Hasbro Inc.
Hasbro (HAS) holds the rights to a lot of Harry Potter-themed game and toy merchandise. Kapitall theorizes that it might well position itself in a similar manner with The Hunger Games goods. If it does, it will be one of the tributes to come out ahead in the cutthroat business of toymaking.
4. Mattel Inc.