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March 10, 2012 at 11:00 PM
Messaging is a critical part of your brand’s success—it’s important to take the time to get it right. It is essential that you define and communicate your benefits in a way that captures your prospect’s attention.
In creating, defining and refining your firm’s message, your first goal is to make crystal clear what you do. The second is to pique the reader’s interest, leaving him feeling as if he might be making a mistake if he doesn’t at least find out more about you. Many businesses spend weeks and months focusing on precise messaging and getting their benefit statements clear and correct. Why? Because ultimately it makes a huge difference in closing more sales.
