Setting up your own financial advisory practice is not easy, and it’s even tougher if one of your goals is to serve underserved communities.
Lazetta Rainey Braxton, a financial planner who founded Chicago-based firm Financial Fountains in 2008, would like to grow her business efforts to help middle income African-Americans and other minorities properly plan their finances.
But, she says, figuring out how to go about doing this in the right way is not easy.
Having an innate sense of what minorities need, where they are coming from and what their goals are, can help a great deal. Yet Braxton feels she would benefit much more and be able to perform better as a financial advisor with assistance from a diverse network of colleagues that she could liaise with on a regular basis.
That’s why she is looking toward the larger industry organizations that are spearheading efforts to create a network for–and of–advisors serving minorities.
The Financial Planning Association (FPA) already has in place a diversity scholarship program, she says, which has done a great deal in attracting people from different minorities into the financial planning profession, as well as with supporting the inclusive efforts of its current membership. Braxton herself was a 2011 recipient and she currently serves on the FPA Diversity Committee.