Sorry to disappoint you, but I’m not talking about sex. Instead I’m talking about personal intimacy and the ability to empathize with your clients. You know, the whole “until you walk a mile in their shoes” idea. It’s often as important as life and death. Or at least it may seem so to your clients.
What’s worse than dying? It’s surviving or existing on this earth without enough money or basic resources. Or, even worse, it’s becoming a burden to your friends, family and children. It’s the worry of death, medical emergency or your children not being able to find employment that causes many of those sleepless nights for your clients.
One dad may worry about his kids drinking too much or living recklessly, while another mom is sleepless because after 20-plus years of making lunches, chauffeuring kids to and fro, playing soccer mom and medic on 24/7 call, tomorrow she begins a new job. She is re-starting her career in a new position with new people and intimidating tasks.