How to Not Become an Insurance Cat Lady

The same goes for producers. I’ve got to assume that meeting new prospects isn’t always the greatest activity in the world. It’s not easy, day in and day out, to chat up strangers — some hostile, some bizarre — in hopes of landing a client. I’m sure there are days — weeks maybe — when it’s easier to hang out in the office or go back to the usual client well instead of bothering with that dry-chicken-and-bland-rice networking lunch. I certainly wouldn’t blame you.

But avoiding it isn’t going to put dinner on the table. (Thanks to the industry’s high turnover rate, there’s no shortage of former agents who can tell you that.) And it’s definitely not going to help the millions of Americans who lack appropriate life insurance coverage and need your help. Many of the successful producers I interview regularly say the secret to making it in this business is to simply see the people — get out of the office, find prospects and talk to them.

So let’s both vow to start getting out of our comfort zones and meeting new people. You, because your career success and the financial security of many Americans depends on it. And me…well, because I don’t want to watch eHarmony and diet pill ads on Friday night television for the rest of my life.

Happy Valentine’s Day!

Corey Dahl is life channel and social media editor for LifeHealthPro.com and managing editor of Life Insurance Selling.