Digital media is transforming how marketers engage with customers and prospects. Whether you’re marketing to business executives or consumers, it’s critical to monitor the fast-changing digital media space. So what’s on the horizon for digital media in 2012, and what does it mean to marketers?
Three marketing experts shared their forecasts recently at a program sponsored by the American Advertising Federation. Adele Pellicane of Traffiq, Inc.; Larry Weissman of Top Line Revenue, Inc.; and Scott Chapin of Marcus Thomas, LLC were panelists. Michael DeAloia of Emerging Chefs of Cleveland moderated. Here’s what these digital media pros see on the horizon and some insights for using digital media in your smart marketing strategy.