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Best of Producer Roundtable, Part II

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Every month, Life Insurance Selling queries three high-level producers about a particular subject or product category in Charles K. Hirsch’s Producer Roundtable feature articles. These elite advisors offer great insight and advice pertaining to their particular areas of expertise. I wanted to take this New Year’s opportunity to look back at some of my favorite 2011 responses they provided.

You can click on the link below each one to read the entire Producer Roundtable feature from that particular issue. You can read Part I, featuring the January through June 2011 issues, by clicking here.

Enjoy, and here’s to a great 2012!

— Brian Anderson, Editor, Life Insurance Selling

July 2011: Indexed Products

“I’m of the opinion that multi-pay and single premium indexed life insurance policies are somewhat underutilized. The tax advantages and growth opportunities associated with indexed life offer financial opportunities that can far surpass bank savings instruments as well as some annuity policies. Seniors especially can use these instruments to transfer wealth much more efficiently than a certificate of deposit or a fixed annuity.”  — Adam Hyers

From the July 2011 LIS Producer Roundtable feature, “The Ins and Outs of Indexed Products”

August 2011: The Boomer Market

One of the biggest issues I see is the lack of long-term care insurance (LTCI) held by the boomers. Although this is a hot topic for many of them, many more either assume it is too expensive, assume someone else will take care of them — either family or Medicare — or feel they will be healthy and won’t need it. I generally address this by giving clients some real life examples of how LTCI works. I then walk them through the features of a policy and show them they can always design a plan to cover at least part of the costs if they cannot afford a Cadillac plan.”  — Jennifer P. Mann, MBA, CLU, ChFC

“Most advisors are very good about bringing [long-term care] up. I would say it’s undervalued by most boomers, and that’s the real problem. It’s something you have to continually bring up until it clicks with them. Many advisors give up after the client says they aren’t interested. It’s not that they’re not interested; it’s just they don’t recognize, at this point in time, the impact it can have on their life and the burden it can place on their family.”  — Jeff Root

From the August 2011 LIS Producer Roundtable feature, “The Boomer Business”

September 2011: The Future

“Most life products today push too much of the compensation upfront and too little in renewals. Service on existing clients will decrease unless there is future sales potential. I would like to see carriers reduce first-year commissions and increase renewals. 50% to 75% of the renewal should be a servicing fee. The balance would go to the original writing agent. When one gets a new client, the servicing of the old policies is done for free, which is certainly not a good business model. If carriers would allow an agent of record change, the new agent would be paid the servicing fee, and the writing agent who neglected the client’s proper service would no longer be paid for doing nothing.” — Stephen O. Rothschild, CLU, ChFC, CRC, RFC

From the September 2011 LIS Producer Roundtable feature, “The Future of Life”

October 2011: The Impact of Health Care Reform

“ObamaCare’s impact on our agency strategy is significant — and multi-layered. We are committed to serving the employer market — group — because we believe it will continue to exist. One study by McKinsey & Co. suggests 35% of the employer market will cede to the state-based exchanges required to be established by 2014. However, most studies conclude the opposite, with a stronger employer market. We are concentrating our growth efforts in the middle- to large-market segments — 100-plus employees. The exchanges will disrupt the small-group market segment — less than 100 employees — by competing directly with brokers, or at the very least, reducing their compensation. If what’s happened in Massachusetts is any indication, they will create legislative advantages to grow their presence, becoming a referee and a player at the same time — a difficult competitive challenge. — Mark S. Gaunya, GBA

From the October 2011 LIS Producer Roundtable feature, “Selling In The Age Of Health Care Reform: How Top Producers Are Addressing The Challenges”

November 2011: The LTCI Market

“Traditional LTCI has a significant place in the market, and it creates the initial discussion, but we’re very bullish on the hybrids and prefer them in many cases … In my opinion, some hybrids create the most efficient and near-perfect three-legged strategy stool — life insurance for a beneficiary, long-term care benefits for the insured and a refund of premium for the owner should the situation change in the future. Reallocating an existing low-interest or dormant cash asset makes a great deal of sense in many situations because someone will benefit from the hybrids we utilize. With traditional LTCI, you have a 40% to 50% utilization rate, depending upon which statistical source you use, meaning 60% to 50% of insureds will never file a claim.” — Mark S. Jones, LUTCF

From the November 2011 LIS Producer Roundtable feature, “How Things are Shaping Up in the LTCI Market”

December 2011: The Middle-Income Market

“To sum it up, the middle market is crying out for help. They don’t want to buy insurance any more now than ever. But they do want help investing their money and determining the goals and objectives. Most have no clue how much they really need to save and whether they can get there. We are the solution. And the more time and energy we invest in our clients, the more referrals and satisfied clients we will reap from the process. So I would strongly recommend learning how to manage money. Most advisors will never do this themselves. But they can team up with organizations that can do this and be finders and relationship managers. Financial services is a team sport. The stand-alone advisor is becoming extinct. The need for a team approach is fast becoming the way of the future. So now is the time to start building your team and services.” — Guy E. Baker, MSFS, CLU

From the December 2011 LIS Producer Roundtable feature, “Are You Ignoring the Market Most in Need of Your Help?”

Read Best of Producer Roundtable, Part I.


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