Thanks to the happy circumstance of a legal holiday the day after Christmas, retailers are hoping that Monday will turn out to contribute to record holiday sales for 2011.
The prospects are so hopeful that the National Retail Federation upped its forecast for the season to an increase of 3.8%, expecting shoppers to drop an estimated $461.9 billion on holiday goodies.
Because the day after Christmas this year was a Monday, and not a prime football day or a Sunday beset by blue law restrictions (like 2010), retail research company ShopperTrak expected 60% more traffic at stores in the wake of the holiday as people with the day off hit the aisles to take advantage of an opportunity to bargain-hunt.