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Life Health > Health Insurance

Sharp Focus Yields Futurity First Further Growth

By Michael K. Stanley

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Futurity First Insurance Group is viewing 2012 as a time to expand. The Rocky Hill Conn., based insurance distribution organization that concentrates on providing retirement income and insurance protection views the coming year as a time to both strengthen and widen its footprint.

Micheal Kalen, Chief Executive Officer, expects to see a steady growth in sales, career agents, branch offices and independent agents. This is not by happenstance. According to Kalen, from the outset, the company’s strategy was to cater to what they saw as an underserved market: retirees. With 10,000 baby boomers retiring each day for the next 19 years, Futurity First has focused on offering retirees and pre-retirees objective advice through their career and independent agents.

“From day one, our goal was to build an organization around the needs of seniors and over time we have expanded our focus to cover pre-retirees,” Kalen said.

The strategy that they have implemented and the demographic that they have chosen to focus on has served them well; Futurity First’s optimism is derived from a strong 2011. Three new branches were added, and the trend expects to continue as five to 10 branches are slated to open in 2012. The opening of local offices helps implement Futurity’s design, having a strong community presence which translates into a higher sales volume. Futurity First was ranked as the 4th largest annuity sales organization in the country last year with over $1billion in sales.

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