In spite of the current economic environment, most small business owners remain optimistic about their prospects for success in the short-term, according to a new study.
The Hartford Financial Services Group, Hartford, Conn., published this finding in a new survey of 2,000 small business owners with fewer than 100 employees and annual revenue of $100,000 or more who have been in business for at least one year. Examining the issues and factors impacting small businesses success and outlook, the Hartford Small Business Success Study was developed by The Hartford with Fahlgren Mortine and fielded via telephone and Web by Abt SRBI from July to September.
Fifty-one percent of the study’s respondents project that they will be very successful in the next two years. Only 6% are predicting they will fail to achieve success in that timeframe. Confidence in their ability to stay in business, the study says, is a major factor leading many small business owners to feel as though they are currently successful.
Despite high unemployment rates, finding qualified talent remains a challenge for 59% of small business owners. At the same time, two-thirds (68%) say that their business is a consideration when voting, particularly if certain policies directly impact their business.
The majority (70%) of small business owners feel successful, even as they face challenging conditions.
“We developed this comprehensive study of the nation’s small businesses to learn how well equipped they are to maximize their future success,” says The Hartford President and CEO Liam McGee. “Small businesses are the U.S. economy’s primary job creators, and a powerful force—not just economically but also behaviorally. From the study we learned that most of them expect to be successful in the next two years, even as they face challenging conditions. Our hope is that the U.S. will foster an environment that is more hospitable to small businesses.”