Lincoln Financial Distributors (LFD), Philadelphia, the wholesale distribution subsidiary of Lincoln Financial Group (NYSE: LNC), and Primerica, Inc. (NYSE: PRI), an independent financial services marketing company, have partnered in an alliance that enables most of Primerica’s licensed representatives to offer Lincoln’s fixed index annuity product.

Starting this month, pre-selected Primerica reps in the U.S. can begin to offer Lincoln’s New Directions® and OptiChoice™ (seven-year-surrender only) products, which are targeted for the middle market. According to a company statement, the products “are designed for a predictable return with growth potential and to ensure income distribution during retirement years.” An official national distribution launch is scheduled for early 2012.

Lincoln is also establishing a dedicated Primerica team that will coordinate business from its back office to its field wholesalers and internal sales support.