TIAA-CREF and M Financial Group (M Financial) have announced an agreement that will allow M Financial, Portland OR., to make available life insurance products from TIAA-CREF to its member firms as well as to its clients.  

TIAA-CREF, New York, NY.,will use the exclusive distribution relationship to tap into the high net-worth clients that comprise M Financial’s base. The partnership expects to be enriched by the development of a series of proprietary life insurance products by TIAA-CREF that will be tailored specifically to the needs of M Financial’s client base and will be offered exclusively to M Financial and their affiliated licensed producers.  

“Given the strong cultural alignment between the firms and a shared emphasis on client focus, long-term relationships, transparency in product design and risk mitigation, M Financial was top of mind when we sought a best-in-class partner” said Tony Garcia, president and CEO of TIAA-CREF Life Insurance Company.

When asked about why now was an advantageous time to enter into a partnership Garcia said, “This partnership will help grow the TC Life business, reach new markets, diversify our revenue streams- and do it all in a manner consistent with TIAA-CREF’s 93-year heritage. Importantly, clients will benefit from our insurance experience and the strength and stability of TIAA- CREF Life and M Financial Group’s ultra-high net worth financial planning expertise.”

TIAA-CREF will also avail its services to M Financial in the form of sales and marketing support as w ell as underwriting and policyholder servicing.