Why would someone take the time to go to your Facebook page for your business? Here are five tips for creating a results-oriented Facebook page for your business that will get people to take action and “like” your page.

  1. First and most important, determine why someone would want to spend time on your Facebook fan page. Create a list of items with potential value to your fans. Just because you have a Facebook page for your business does not mean people will want to go there. Value could include a free download of a report for those who “like” your page. The topic should be of interest to your target market, for example, “Five investment solutions for business owners.” Or you could announce your big client appreciation event exclusively on your Facebook page.
  2. Create a page that is eye-catching. Post pictures of your last event, a video blog, headlines and pictures. But also create a “welcome” page, offering first-time visitors who “like” your page valuable posts and information.
  3. Once your page is up, invite people to join you. Begin by asking current clients to connect with you because of the value they will receive both verbally and through email. Then invite your prospects. Both clients and prospects need a message of value and a reason to go to your page and “like” it. Your “likes” will become the new referrals for your business.
  4. Promote your presence on your website, in your email signature line, on your other social media sites and in your office. Find ways for people to remember to engage with your page. And ultimately drive people from your Facebook page directly to you or back to your website where they can contact you.
  5. Develop a plan for continuing to deliver valuable content to your Facebook page. What is valuable content? Create a calendar of topics you can write on periodically (each month or more frequently). You also can access information from other resources, review a book, link to an article, announce your next workshop or event, etc. Try checking out Google Trends to find out what people are searching for right now and consider adding content on those topics.

Ultimately, the goal is to compel people to visit and “like” your Facebook page to find out more about you. But they will do that only if there is something in it for them. So, ask yourself, what’s in it for them?

Sign up for The Lead and get a new tip in your inbox every day! More tips:

Maribeth Kuzmeski is the founder of Red Zone Marketing, LLC, which consults to Fortune 500 firms on strategic marketing planning and business growth. For more information, go to www.redzonemarketing.com.