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Prudential: Guarantees Keep Investors in Equities

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Individuals say they are much more likely to stay invested in the stock market despite short-term price drops if their financial products come with guarantees.

Prudential Financial Inc., Newark, N.J. (NYSE:PRU), has published that finding in a summary of results from a May online survey of 1,001 U.S. residents. Prudential also commissioned similar surveys in 2009 and 2006.

The percentage of participants saying an income guaranty would keep them in the stock market even if they experienced short-term losses increased to about 90%, up from about 80% in 2006.

The percentage of participants who believe their investment strategy is right for their retirement needs has increased to 56%, from 45%, and 68% now say they are more cautious than ever before.