Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards

Practice Management > Building Your Business

Practical ideas to increase sales in any economy, Part 2

Your article was successfully shared with the contacts you provided.

Increase your sales by:

  1. Creating compelling sales presentations. The typical sales presentation is ineffective because it does not clearly identify how the prospect will benefit from your product, service or offering. To get an increase in sales you need to adapt every presentation so that it addresses the key issues your prospects face
  2. Making sure you aren’t using a sales pitch when you’re developing your presentation. A sales pitch will only cause your prospect to tune you out and start looking for ways to end the sales call.
  3. Keeping the sales conversation moving forward. This means gaining agreement at various points in the sales interaction, including determining the next steps.
  4. Becoming adept at responding to objections. Too many salespeople fail to properly prepare for objections and fail to grow their sales as a result. Salespeople who consistently develop their sales plan for those times they encounter objections stand a better chance of overcoming them. They also know how to properly respond to any objection that a prospect might present.
  5. Asking for the sale. You need to do this if you are serious about increasing your sales. Too many people invest valuable time delivering a sales pitch but fail to ask their prospect for the business. This one concept will have an immediate impact on your business and will help you make more sales.

There you have it. Powerful strategies that will help you improve your sales pitch, grow your sales, increase your business and make more money.

Sign up for The Lead and get a new tip in your inbox every day! More tips:

Kelley Robertson helps sales professionals master their sales conversations so they can win more business at higher profits. Get a free copy of “100 Ways to Increase Your Sales” and “Sales Blunders That Cost You Money” at


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.