“That ‘killer app’ that everyone wanted and talked about 10 years ago is here,” said Redtail CEO Brian McLaughlin. “And it’s driven by integration.”
In addition to McLaughlin, participants included Eric Clarke, president of Orion Advisor Services; Jon Patullo, director of technology product management with TD Ameritrade Institutional; Chris Valleley, a senior product manager with TD Ameritrade Institutional; and, Spenser Segal, CEO of ActiFi.
Valleley said advisors are more tech savvy, have higher expectations and are looking for simplification of process, largely due to the success of Apple’s user interface.
“They want a one-stop-shop for everything,” agreed Clarke. “And they can now have it. The client won’t know what’s happening behind the scenes, because it will all be private-labeled to the advisor. One change at the client interface level will result in the change being made across all the disparate systems that are talking to one another.”
Clarke also noted it’s no longer about the business conforming to technology, but technology conforming to the individual advisor’s business. Clarke said he and the other roundtable participants are members of Your Silver Bullet, a collection of technology companies committed to talking, working an interfacing with one another for the advisor and client’s benefit.