Wm. Page and Associates Inc. is turning to an 89-year-old performer to help it plant the idea of selling unwanted life insurance policies in the minds of baby boomers.
Wm. Page, Atlanta, the parent of the Life Program, will be promoting life settlements with a music video starring Betty White and Luciana, a British musician.
White is best known for playing Sue Ann Nivens on “The Mary Tyler Moore Show” and Rose Nylund on “The Golden Girls.” She now plays Elka Ostrovsky in “Hot in Cleveland.”
The music video features White dancing to Luciana’s “I’m Still Hot.”