While the stereotype is that single mothers are lower wage earners than the general adult population (and there is some statistical validity to that), at least 25 percent of them earn at least $50,000 annually, placing them in the middle class. Also, a recent LIMRA study reveals that “nearly two-thirds of working single mothers owned life insurance, higher than the ownership level for all women (57 percent) in the total population.”
However, Nilufer Ahmed, senior research director, LIMRA Markets Research, says that “of those who are insured, only a third felt that their families would be able to cover expenses well into the future should they die. With about 10 million U.S. single mothers with children under the age of 18 living with them, there is a significant opportunity for companies to help these families obtain adequate levels of life insurance.”