National Underwriter Life & Health is pleased to name Butch Britton as the winner of the 2011 Industry Elite Award for Market Innovation.
Butch, insurance CEO at ING since 2005, was nominated by Ellen Carney, Senior Analyst eBusiness and Channel Strategy with Forrester Research.
ING, while under Butch’s aegis, has been at the forefront of the insurance world with regards to their recognition of a need to sell term life insurance to the middle market in an engaging and contemporary manner.
Armed with research by both Forrester and LIMRA, Butch was able to recognize and capitalize on coverage gaps for life insurance in the U.S. middle market. ING’s North American insurance unit was able to construct a collection of interactive insurance tools to engage this demographic, namely the ING For Life tool that seeks to make life insurance more comprehensible and friendly for prospective buyers through a web platform that is engaging and easy to navigate.