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LIDMA Unveils Seal of Approval Program for its eProcess

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The Life Insurance Direct Marketing Association is now accepting applications from companies that wish to obtain a LIDMA “Seal of Approval” for their implementation of process improvement technologies and procedures exemplifying the LIDMA “eProcess.”

LIDMA Process Improvement Chair Kris Tomasini says the new Seal of Approval program acknowledges the efforts of industry leaders to better serve customers. The initiative also encourages others in the life insurance industry to adopt the LIDMA eProcess as a way to enhance their customer service, lower new policy processing times and increase revenue.

LIDMA, Exton, Pa., is a non-profit association that supports businesses and professionals active in direct sales of life insurance products to consumers.

LIDMA awards Seals of Approval in several categories including enhanced Part 2 collection, signature and ePolicy Delivery solutions. Seals of Approval can be awarded to member companies that have implemented an applicable technology or process.

LIDMA staff will conduct an inspection for each applicant to ensure the technology or process in question is currently active in production – not just in development or testing mode.

Seals will be valid for two years. After two years recipients will be asked to submit an addendum to their original submission to indicate any updates/improvements to their process, LIDMA says.

Seal of Approval applications are available at and can be submitted through June 30, 2011.

“The goal of LIDMA is to serve as a catalyst in the life insurance industry to enhance the buying experience and efficiently get more life insurance protection in force for the families and businesses that need it,” says Tomasini. “Seal of Approval recipients are doing their part to make the entire life insurance industry better.”

–Warren S. Hersch


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