Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards

Life Health > Life Insurance

New article could help raise much-needed consumer awareness

Your article was successfully shared with the contacts you provided.

This week, I want to give a shout out to Don McNay, CLU, ChFC, MSFS, CSSC, for his excellent article posted May 14 on The Huffington Post, titled A Different Look at Life Insurance.

In the short article, McNay, an award-winning syndicated financial columnist, makes a compelling argument that most consumers are unnecessarily missing out on a golden opportunity to use life insurance to accomplish much more than they could without it.

Let’s hope his article does not fall on deaf ears, because this is exactly the type of easy-to-understand information about life insurance the general public desperately needs to be hearing. Maybe people who read it will finally wake up to the unmatched power of life insurance to protect their family and make their charitable ambitions go much further — all while enjoying significant tax advantages. With the article appearing on The Huffington Post site, with its No. 6 news Web site traffic ranking of 35 million monthly unique visitors, it should gain some attention.

“I’ve come to the conclusion that we really need more life insurance agents,” McNay says in the article. “Too many people need more insurance than they have.”

Amen, brother. This is what I shout from the hilltops these days until I’m blue in the face, but my soapbox is in front of the choir while McNay’s is in front of the whole congregation.

McNay goes on to explain in simple language how he is using a variety of life insurance policies to accomplish many goals, including endowing college scholarships and utilizing a trust that will buy annuities for his beneficiaries that will pay them monthly for the rest of their lives while protecting them from being “susceptible to quick-buck artists and outside pressures.”

I encourage you to read his article via either of the links in this blog, and share it with whomever you think appropriate. Americans need to be made aware, so let’s do what we can to help spread the word.

To read more from Brian Anderson, click here.

To read more about life insurance awareness, see:

LIAM: More stats, resources and a free realLIFEstories Web cast

Don’t ask, don’t sell

What’s going on: Drilling down on life insurance trends – and awareness


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.