Most asset managers employ one or more alternative investment product managers, according to new research.
Cerulli Associates, Boston, published this finding in a summary of results from an annual report that focuses on exchange-traded funds and alternative products and strategies distributed through the retail, third-party intermediary channel. The research examines the size of each market, trends in product development, advisor usage and demand, and marketing and distribution.
Nearly 7 in 10 (69%) asset managers employ one or more alternative investment product managers, Cerulli finds. Another 46% have one or more alternative investment marketing professionals.
The report also finds that 42% of asset managers employ at least one or more alternatives-focused sales personnel.
Cerulli’s research further notes that asset managers do not employ the same marketing and distribution tactics for traditional and alternative products.