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April 13, 2011 at 08:00 PM
Insurance professionals are being urged to participate in a national awareness campaign to inform the public about long-term care insurance (LTCI) needs.
The “3 in 4 Need More” campaign gets its name from the estimate that 3 in 4 Americans need more information and planning to prepare for extended care. The campaign aims to:
- Spread the word among the public that “3 in 4 Need More” and that LTCI is a good solution.
- Support legislation that provides additional tax deductions or rebates to make LTCI more affordable.
- Encourage others in industry, education and the government to join the “3 in 4 Need More” campaign, making use of the logo and other visual materials to spread the word.
- Educate the public that LTCI may not be a solution for everyone, but everyone needs an LTC plan.
Harry Crosby, director of new agent growth and development for ACSIA Long Term Care, recently called for more agents to embrace the national campaign at the annual meeting of the Association for Long Term Care Insurance.
