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Life Health > Life Insurance

Campaign aims to raise LTC awareness

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Insurance professionals are being urged to participate in a national awareness campaign to inform the public about long-term care insurance (LTCI) needs.

The “3 in 4 Need More” campaign gets its name from the estimate that 3 in 4 Americans need more information and planning to prepare for extended care. The campaign aims to:

- Spread the word among the public that “3 in 4 Need More” and that LTCI is a good solution.

- Support legislation that provides additional tax deductions or rebates to make LTCI more affordable.

- Encourage others in industry, education and the government to join the “3 in 4 Need More” campaign, making use of the logo and other visual materials to spread the word.

- Educate the public that LTCI may not be a solution for everyone, but everyone needs an LTC plan.

Harry Crosby, director of new agent growth and development for ACSIA Long Term Care, recently called for more agents to embrace the national campaign at the annual meeting of the Association for Long Term Care Insurance.

“As long-term care insurance professionals we need to embrace the best practices and have the training to better educate the American people and help them plan for something that impacts 70% of us at some point,” he said.

Additional information about the “3 in 4 Need More” campaign can be found at and on the campaign’s YouTube channel at

For more on LTCI, see:

The right way to sell LTCI

Follow the yellow brick road

Universal Life: How life insurance can help with LTC Costs


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