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Life Health > Life Insurance

Are you serious? 7 business questions for advisors

By Adam Cufr

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Are you serious about growing your business? Ask yourself these seven questions.

1. Do I know precisely who my ideal client is and why?

2. Have I written a strategy to reach my ideal prospect?

3. Have I thought through all of the client “touch points” in my business to ensure they resonate with my ideal prospect?

4. Am I (or is my process/solution) interesting to my ideal prospect?

5. Have I differentiated myself in order to make it impossible for others to offer the same service to my ideal prospect?

6. Once I make my ideal prospect into a client, do I have a plan to keep them ecstatic with my service and solutions?

7. Do I really care enough to spend the time to figure this stuff out, or am I happy enough just selling anything to anybody?

Answer these questions and you can set yourself apart from your once-competitors in many ways.

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Adam Cufr is a founding principal of Fourth Dimension Financial Group LLC. He is the creator of the Web-based coaching program, The Life Insurance Blueprint; a prolific blogger; and an author on Ezine Articles. For more information, go to http://adamcufr.com/blog.

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