Just in time for the last minute tax push, I received a package in the mail last week from IRA guru Ed Slott. Inside the package was a 47-page booklet titled “Ed Slott’s Retirement Decisions Guide: 2011 Edition.”
The booklet is geared toward consumers and financial advisors, giving them “step-by-step strategies needed to build and protect a family fortune,” according to the press release that came with the package.
As I thumbed through the booklet, something on the inside back cover jumped out at me that can help advisors position themselves as the expert in the field and position them to win more business. The page is titled “10 Questions to Ask Your Financial Advisor.”
I read over the page and made the immediate connection: If advisors read over these 10 questions and incorporate them into their practice, even present them to potential clients as proof of their expertise, well, as they used to say on Happy Days, “You’ve got it made in the shade.”