Rollover Assets a Ripe Opportunity for Advisors, Cogent Says

David Feltman, Managing Director for Syndicated Research at Cogent, said in a release announcing the report’s findings that “it appears that there is a group of highly focused advisors who not only build the biggest books of business, but also put their mind to winning rollover assets. They are firing on all cylinders.”

Cogent says its study “illustrates that there is a significant opportunity for both asset managers and advisory firms to focus heavily on winning both IRA and employer sponsored retirement plans conversions.” While winning these rollover assets will require “a concerted effort,” Cogent continues, “retirement assets tend to be a significant portion of many investors’ portfolios.” Says Feldman: “These assets are available to be won and those who work hardest succeed at winning them. Given the propensity of retirees to move their employer-sponsored account at retirement, these funds are a ripe opportunity.”