Pershing LLC announced Wednesday that it has enhanced its Advisor in Transition practice management program with a redesigned website, intuitive navigational aids and several new tools.

Advisors who are not already affiliated with Pershing firms can use the Advisor in Transition program to analyze the economics of starting their own RIA or broker-dealer, joining an already established firm or creating a hybrid RIA-BD firm. A side-by-side comparison of business models shows the benefits to each model. Among the other enhancements to the program is a real-time firm matching tool, which finds firms that fit an advisor's needs. Firms are affiliated with Pershing, and can be contacted directly from the website.

"Our goal is to match advisors who want to make a move to a firm that best meets their needs as quickly and as easily as possible," Kim Dellarocca, director of global marketing for Pershing, told "With the revised matching tool, it only takes a couple of clicks; advisors can note their criteria, geographic location, business model affiliation, and can find a firm that's a match."

The enhanced site also features a "Does it Pay to Switch?" calculator, which compares the operating costs of different affiliation models. The calculator compares compensation models, as well as costs associated with legal services and office space.

"A big part of the move is economics, and does it make sense for advisors to move," Dellarocca said. "A lot of things sound good, but you have to understand the economics. The new tools can help advisors understand all the variables. One outcome is that advisors may find they're better served by joining a firm."

"We want to be supportive and help our broker-dealers and RIAs grow," Dellarocca said. To that end, the company has been able to match "several hundred" advisors with Pershing firms in the last month, she said. Furthermore, about half of firms enrolled to be matched with advisors who are looking to make a transition have been able to connect with advisors.