In November, you read The Arrow Blog‘s ways to identify your personal brand. The next step is enhancing your brand. You can enhance your brand by developing marketing materials that communicate your value proposition and strategically position your business. The following marketing materials provide the basic foundation for communicating your brand:
1. Logo and stationery. A company logo and stationary for business cards, letterheads, envelopes, etc., are the basic tools for business communication. Review your materials from time to time to make sure they continue to represent your business and match your value proposition.
2. Cold-calling scripts. It’s imperative to know what to say before you pick up the phone when prospecting for new business. Be sure to incorporate your unique value proposition into your script.
3. Image brochure. This is a must-have for your business. This brochure should articulate your unique value proposition, convey your capabilities, and highlight the products and services you provide.
4. Prospecting letters. If having difficulties reaching a prospect by phone, send a letter to introduce yourself and your value proposition. This approach can help warm up a prospect and increase the chances of them taking your next call.
5. PowerPoint presentation. Depending on the location and setting of prospect meetings, a great visual presentation is a professional way to support your message. Remember, a PowerPoint is simply a visual support tool. Use lots of graphics and few words.
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