In my posting last week, I discussed some changes I’m making to my advisory firm’s website. As the days progress, I keep thinking of additional items to include. Remember, a website should accomplish multiple purposes. It should serve to bring in new business, be dynamic enough to keep the visitor on the site and foster return visits (maybe even be added as a favorite to your clients’ and prospects’ browsers).
One key is to get your website's ranking high enough so when someone searches for a keyword or phrase, your site has a good chance to be seen.
For instance, if your site contains information about a specific topic, then you should use appropriate key words and phrases and even include an intra-site search engine. Then, when someone pulls up your site, they can search within the site to find the specific page where this information is kept. Another important ingredient is to link your site to other sites with a high ranking. Remember, that’s why it’s called a "web." When someone hits another site, if there's a link to your site, they may click and visit your site. This may have to be a two-way street with other sites. I'll cover more of how to do this in future posts.
Financial Planning Update