A Swiss insurer is returning its brand name to the U.S. life insurance market .
Zurich Financial Services Group Ltd., Zurich, announced that it is expanding its Global Life business in the U.S. This will be the first since 2003 that life insurance products will be sold under the Zurich brand, the company said.
Zurich Global Life in North America initially will have two U.S. market offerings: corporate life and pensions (CLP) and affluent markets.
Zurich Financial says the CLP products and services, including disability insurance, will be distributed through employee benefits consultants and regional brokers.