Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards
ThinkAdvisor

Life Health > Life Insurance

LIMRA: Goals Help Banks Sell More Insurance

X
Your article was successfully shared with the contacts you provided.

Banks that establish life insurance sales goals get much higher insurance sales from their sales representatives than banks without goals get.

LIMRA, Windsor, Conn. and Kehrer-LIMRA, a LIMRA research unit, have reported that finding in a bank life sales goal study.

At banks with life sales goals for individual reps, average productivity of financial consultants was about 68% higher than at banks without sales goals for individual reps, the researchers found.

For platform reps, productivity at banks with individual rep goals was 63% higher.

- Trevor Thomas


NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.