Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards
ThinkAdvisor

Practice Management > Building Your Business

Adidas to Sponsor Major League Soccer for 4 Years, $200 Million

X
Your article was successfully shared with the contacts you provided.

The deal is seen as another sign of MLS’s viability. Since the original deal with Adidas was signed, the league has added seven franchises, built seven stadiums designed for soccer, and increased annual attendance by 24% to more than 3.6 million spectators in the U.S. and Canada.

Moreover, Sports Business Journal reported that since 2005, MLS merchandise sales increased more than 600% annually, to $300 million, helped by the signings to MLS teams in Los Angeles and New Jersey of David Beckham of England and Thierry Henry of France.

Sports in general and soccer in particular are big business around the world. View a recent story about British bank Barclays’ sponsorship of the English Premier League and golfing events, and golfers.


NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.