The Guardian Life Insurance Company of America (Guardian) recently announced that Patricia McLaughlin has joined the company as vice president, Interactive Media & Communications.

With more than 20 years of experience in financial services, McLaughlin is responsible for building the Guardian brand and facilitating a greater online presence for the company through digital communications including social media initiatives. She will report to Guardian senior vice president and Chief Communications Officer Richard Jones.

“Patricia’s extensive experience with strategic branding and her thorough understanding of the insurance industry make her particularly well-suited to provide leadership for integrated brand communications across all platforms,” Jones said.

McLaughlin’s prior experience includes creating and implementing integrated marketing and brand programs at such companies as Oxford Health, AXA Equitable and most recently at AIG, where she was director of Global Branding.

McLaughlin is a graduate of Manhattanville College with a degree in English literature and she holds a master’s of business administration from Fordham Graduate School of Business Administration. She is licensed in life, accident and health insurance.

A mutual insurer founded in 1860, Guardian and its subsidiaries are committed to protecting individuals, business owners and their employees with life, long-term care insurance, disability income, group medical and dental insurance products, and offer 401(k), annuities and other financial products. The company has more than 5,400 employees in the U.S. and a network of over 3,000 financial representatives in more than 80 agencies nationwide. For more information about Guardian, please visit: www.GuardianLife.com.