ING recently hired Bruce Wallace as senior vice president and head of its Strategic Distribution channel for its U.S. life insurance business. In his new role, he is responsible for recruitment and sales for the company’s closely aligned sales channel. Previously, Wallace served as a managing general agent for Nationwide Financial Network, where he was responsible for sales in the Eastern U.S. He reports to Dan Mulheran, head of ING Life Distribution.

“Bruce has all the attributes we have been searching for in a candidate to build and grow the ING Strategic Distribution channel,” said Mulheran. “He has the ability to lead the ING sales team, motivate our distributors and inspire ING Strategic Distribution to new heights.”

Prior to Nationwide, Wallace built two successful financial services agencies with Guardian Life and New York Life. He earned a bachelor’s degree from Baylor University in 1980. Wallace holds FINRA Series 7, 24, 66, 6, 63 licenses and is a member of GAMA International and the National Association of Insurance and Financial Advisors (NAIFA).

Wallace will be based at ING’s Minneapolis offices.