You don’t need a large budget to see results from your marketing. Below are five marketing ideas for advisors on a tight budget.
Idea #1: E-mail marketing – Send e-mail newsletters on a monthly or quarterly basis to stay top of mind with your clients, prospects and centers of influence. Cost: Starting at $0 per month using MailChimp.com
Idea #2: Webinars – Host a webinar for your current clients, prospective clients and centers of influence from the comfort of your office for a fraction of the price of a live seminar. Cost: $99 per month using GoToWebinar.com
Idea #3: BlogTalkRadio.com – Create your own live online radio show for a specific niche market and post the recorded podcasts on your website or blog to drive traffic to your site. Cost: Free
Idea #4: LinkedIn – The professional social networking site allows you to connect with prospective clients and centers of influence through the thousands of groups ripe with your target market. Cost: Free
Idea #5: Greeting Cards – Stand out by sending greeting cards to your clients, prospects and centers of influence for special occasions such as birthdays, anniversaries, and holidays as well as thank you notes after meetings.
Kristen Luke is the principal of Wealth Management Marketing in San Diego.
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