They nickel-and-dime you, don’t return phone calls, threaten to take their business to another advisor, make unreasonable demands yet expect fast, flawless delivery of your service. They’re what I call “pain in the you-know-what” (PITA) clients, and they sap more time, energy, and patience than all your other clients. Yet we frequently accept this bad business, thinking it’s better than no business. But is it? We pay hidden costs for PITA clients–including resources we could use to attract and service the phenomenal clients we want and need to make money!
Weeding out PITA clients means communicating–to yourself and your referral network–what you’re looking for.