Allianz Life Insurance Company of North America (Allianz), Minneapolis, has named Jeannee Hoppe as the new senior director of Market Management and Product Innovation. In this role, Hoppe will be responsible for managing the development and implementation of the Market Management strategies and programs, which encompass both market strategy and market research.

“Having Hoppe join our team adds a great deal of expertise and leadership to the Allianz Life Marketing department,” said Jasmine Jirele, vice president of Market Management and Product Innovation at Allianz Life. “Hoppe has extensive experience in the financial services industry that will be a tremendous benefit as we develop successful market management strategies.”

Hoppe comes to Allianz from Ameriprise Financial, where she most recently developed their Strategic Sourcing department from the ground up. Prior to that, she held a number of leadership roles with Ameriprise, including Director of their Strategic Transformation organization where she specialized in marketing, communications, and training. During her time in that role, Hoppe worked on a variety of initiatives including market research, product strategy, and supported the launch of a 403(b) product.

Hoppe earned her bachelor’s degree from Hamline University in St. Paul. She also has a master’s degree from the University of Minnesota, Carlson School of Management.