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Anticipate your clients' tax questions on Social Security, annuities and a range of investment products
Popular Financial Topics
Go deeper on emerging topics, as well as key firms and thought leaders
A deep dive into how advisors can best serve the evolving needs of their wealthiest clients
Tax Facts
Anticipate your clients' tax questions on Social Security, annuities and a range of investment products
Popular Financial Topics
Go deeper on emerging topics, as well as key firms and thought leaders
A deep dive into how advisors can best serve the evolving needs of their wealthiest clients
Tax Facts
Anticipate your clients' tax questions on Social Security, annuities and a range of investment products
Popular Financial Topics
Go deeper on emerging topics, as well as key firms and thought leaders
A deep dive into how advisors can best serve the evolving needs of their wealthiest clients
Tax Facts
Anticipate your clients' tax questions on Social Security, annuities and a range of investment products
Popular Financial Topics
Go deeper on emerging topics, as well as key firms and thought leaders
A deep dive into how advisors can best serve the evolving needs of their wealthiest clients
Tax Facts
Anticipate your clients' tax questions on Social Security, annuities and a range of investment products
Popular Financial Topics
Go deeper on emerging topics, as well as key firms and thought leaders
A deep dive into how advisors can best serve the evolving needs of their wealthiest clients
Tax Facts
Anticipate your clients' tax questions on Social Security, annuities and a range of investment products
Popular Financial Topics
Go deeper on emerging topics, as well as key firms and thought leaders
A deep dive into how advisors can best serve the evolving needs of their wealthiest clients
Tax Facts
Anticipate your clients' tax questions on Social Security, annuities and a range of investment products
Popular Financial Topics
Go deeper on emerging topics, as well as key firms and thought leaders
June 08, 2010 at 08:00 PM
Genworth Financial Inc. has gotten good results from a new Facebook parenthood fan page.
The “Genworth Celebrates Parents” page already has 12,000 fans, and the fans have shared more than 800 stories, according to Genworth, Richmond, Va. (NYSE:GNW).
An older Genworth Facebook page, the “Genworth Celebrates Caregivers page, has 7,500 fans, and those fans have shared 2,000 stories.
Genworth boosted the parents page in May with a national television ad with a Mother’s Day theme, and now the company is mentioning the page in a national TV ad with a Father’s Day theme.
The company is asking visitors to share stories about times when their parents came through for them, “when it mattered most.”
Genworth began reaching out to consumers through Facebook in February 2009 and began advertising the site in November 2009.
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